LOVELLO ICE CREAM
Tagging savory with emotions through a total brand makeover for the fastest growing ice cream brand.
Lovello is a brand full of emotions. But at the same time it required to connect the taste and quality of their products. When we took this brand in hand it was only one year old and was still finding the right ways of communicating their philosophy.
This is where the story began. We worked on new strategy based backed by the previous one, gathered consumer insights, went through comprehensive competitor and industry analysis and gave a complete makeover to the brand.