WOMEN’S DAY SOAP
Highlighting the fact where we are doing wrong is advertising and how we can ensure respect for women through our works.
Women in advertisements, especially in soap advertisements are being sexually objectified for a long long time. Almost every advertising agency is guilty of that and we are no exception. But we realized and tried to bring that matter into public awareness to change the way we think, the way we do.
The campaign was awarded Bronze in Digital Marketing Awards, 2019.