YELLOW SHOP ON THE MOVE
Taking the brand to people where people couldn’t come to the brand and won Grand Prix for it.
We rolled out the first-ever and the biggest fashion retail store on the move in Bangladesh and perhaps South Asia (to the best of our knowledge), for YELLOW. Fabricated on a 20ft shipping container, fully air-conditioned environment, plush interior, trial room, cash counter, wooden floor – it had everything a new age fashion retail store would have. We took it too different locations of the country where people can’t access a physical YELLOW store, and we named it ‘YELLOW Shop on the Move’.
We were awarded Grand Prix in Commwards, 2017 for this.